WTF is a voco hotel?

A St. Augustine hotel property has recently opened as the first in the area under a new international brand.

The hotel at 215 Anastasia Blvd., formerly a LaQuinta, is now voco-St. Augustine-Historic Area. The 50-room hotel now includes a new bar and rooftop pool, among other features.

The brand voco started in 2018 and is owned by InterContinental Hotel Group, or IHG.

The new location is the first in Florida for the brand, which has three other locations in the United States. Most of the hotels are elsewhere in the world, including locations in China, France and Scotland.

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